The Wertheimer Collection

In the spring of 1956, New York City photographer Alfred Wertheimer was asked if he would accept a one-day freelance assignment to take publicity photos of a young, up-and-coming singer named Elvis Presley. Any notion that this was just a routine photo shoot was quickly dispelled when Wertheimer witnessed the extraordinary effect Elvis had on his fans.

Wertheimer was so impressed with the phenomenon he witnessed during that first encounter that he decided to use his time and money to document the young singer in action. The resulting collection of photos is un-posed, impromptu and candid; capturing the performer who eventually became the King of Rock & Roll and changed the music world forever.

Packaging for the Elvis Watch and Elvis Guitar Watch